Skip to main content

Past event

Webinar: The Path to E-Commerce Success in Japan: Nordic Retail Guide Launch

  • 20 January 2022 17:00 - 18:30

  • Online (Zoom)

Business Sweden, Business Finland and Nordic Innovation House are pleased to invite you to the Japanese E-Commerce Retail Guide webinar on 20th of January, 2022.

The retail industry in Japan is in the middle of a digital commerce transformation. Japan is the fourth largest e-commerce market in the world, and many brands have started new e-commerce businesses over the last decade. An online store is a powerful tool to reach over 100 million Japanese consumers, but what exactly does a company need to do? We will provide you with the key information of the e-commerce market landscape, business model choices, regulatory considerations, localization, and marketing. Please sign up and listen in to our webinar to learn about e-commerce business opportunities for you.

The webinar is based on a brand new Japanese e-commerce Retail Guide by Business Sweden and Business Finland. The report will be briefly introduced during the webinar and sent to all participants afterwards.



PROGRAM (Subject to changes)
Moderated by Niklas Karvonen, Nordic Innovation House Tokyo

- Opening Remarks, Laura Kopilow, Business Finland Tokyo

- Japanese E-Commerce Retail Guide, Kasper Thim, Consultant, Business Sweden Tokyo, Joakim Larsson, Consultant, Business Sweden Tokyo

- Success Case, Makoto Fukai, President BabyBjorn K.K.  

- Q&A , Business Sweden Tokyo

- Closing Remarks, Haruki Tsuji, Project Manager, Business Sweden Tokyo

You are welcome to submit any questions beforehand through the form below. 



  • Thursday January 20th, 17:00 - 18:30

  • Online (Zoom)

  • ...

  • Free of Charge (for SCCJ members only)

  • Free of Charge (for SCCJ members only)

  • This webinar will be held in English.