Skip to main content
Member Introduction: Bambuser ~ A Pioneer in Live Video Shopping
NEWS | Features

Member Introduction: Bambuser ~ A Pioneer in Live Video Shopping

31 August 2021 | Written by administrator



Digitalization of the economy has dramatically changed our business transaction process across the globe. As a result, a customer’s shopping experience is now more eclectic, effortless, and eye-catching than it has ever been. Bambuser AB is a world-renowned SaaS provider listed on the Nasdaq First North Growth Market. Under the stewardship of its incumbent CEO—Maryam Ghahremani—the company has made live video shopping an integral part of a shopper’s e-commerce experience. SCCJ interviewed Bambuser Chief Commercial Officer Sophie Abrahamsson to ask about its business model, growth strategy, and the future trajectory of the market.


Bambuser AB was founded in 2007. It has offices in Sweden, Finland, UK, US, and Japan. Its headcount has grown from around 20 to more than 250 between 2019 and 2021. Revenue in FY2020 stood at 31.1 million SEK (approx. ¥407 million), a year-on-year increase of 872%. As of May 20, 2021, its market cap was 4,420 million SEK (approx. ¥58.0 billion).


“We originally became famous as a mobile livestream service provider for news organizations. Reporters, including Associated Press journalists, have covered many headline-grabbing events using our software. For example, the Arab Spring riots in 2010~2011 and the storming of the US Capitol on January 6, 2021. When Maryam Ghahremani was appointed CEO in 2018, however, we shifted our focus to get ahead of the changing e-commerce landscape. Today, Bambuser’s growth center is Live Video Shopping. In fact, over 90% of our revenue is generated from this business arm,” explained Ms. Abrahamsson.


Bambuser is a B-to-B service provider. Its Live Video Shopping platform is used by major global brands including Adidas, Samsung, and Uniqlo. Customers promote their products through two types of live streaming. These are: (1) One-to-Many (2) One-to-One.


“One-to-Many is the more common application. Similar to Instagram Live, our customers can broadcast their product to an unlimited number of viewers. This can be done in real-time or content can be pre-recorded. One-to-One is more like a Zoom call with added shopping capabilities. With both solutions, viewers can purchase products, seamlessly and on the spot. It literally takes only one or two clicks. Most of our customers are apparel and cosmetics companies, including Japan’s biggest cosmetics brand,” said Ms. Abrahamsson.


When asked about Bambuser’s competitive edge over other e-commerce companies, Ms. Abrahamsson provided the following response:


“Because Bambuser’s livestreaming experience is fully embedded into our customer’s website, our customers benefit from control and insight not possible with off-site solutions. They retain full ownership of all the data, which enables them to make better decisions. Other benefits include lifts in screen time and conversion rates. For example, the average viewing time of a Bambuser livestream is over 13 minutes. With other platforms and services, this number is less than 5 minutes. Likewise, the conversion rate (i.e. percentage of viewers who make a purchase) is higher on an apples-to-apples basis,”

explained Ms. Abrahamsson.


As a SaaS (Software as a Service) company, one of Bambuser’s most important KPIs is monthly recurring revenue (MMR). In Q1 2021 the company’s MMR grew by 63% on a quarter-on-quarter basis, and 550% on a year-on-year basis.


“Bambuser is like most SaaS companies in that we generate revenue through subscription fees. We are, however, considering alternate business models to fuel growth in the Asia-Pacific region. Perhaps we can have the opportunity to ask other SCCJ member companies about this over the coming months,” added Ms. Abrahamsson.


Ms. Abrahamsson is currently overseeing Bambuser’s commercial division including its Asia-Pacific business. The company officially opened its Japan office in Tokyo at the end of April 2021. As the world’s fourth-largest e-commerce market, Japan is set to become an indispensable market for Bambuser’s future growth strategy. Going forward, the company may decide to open offices in South Korea and Singapore, too.


When asked about the future trajectory of e-commerce Ms. Abrahamsson provided the following response:


“Personally, I believe retail’s future is one with a seamless connection between online and offline experiences, and Live Video Shopping is an effective way to bridge these two dimensions. Ultimately, the shopper’s buying experience will be more engaging, enjoyable and entertaining than ever before,”

explained Ms. Abrahamsson.


We would like to extend a warm welcome to Bambuser Japan as a new member of SCCJ. You can find out more about them at:



経済のデジタル化は世界中のビジネストランザクションプロセスを劇的に変えた。その結果として、消費者のショッピング体験はこれまで以上に魅力的なものになった。Bambuser ABはナスダックのFirst North Growth Marketに上場している世界的に有名なSaaSプロバイダーだ。現職のCEOであるマリアム・ガーレマニ氏の指揮下で、同社はライブビデオショッピングを消費者のeコマース体験において不可欠なものにしている。今回SCCJはBambuser ABでCCO (Chief Commercial Officer)、ソフィー・アブラハムソン氏にインタビューを行い、同社のビジネスモデルや成長戦略、この市場の将来の見通しなどについて話を聞いた。


Bambuser ABは2017年に設立され、現在はスウェーデン、フィンランド、イギリス、アメリカ、そして日本にオフィスを構える。従業員数は2019年には20名だったのに対し、2021年には250名へと大きく成長した。2020年度の収益はおよそ3110万スウェーデンクローナ(約4億700万円)で前年比872%増となった。2021年の5月20日時点で、時価総額は44億2000万スウェーデンクローナ(およそ580億円)に達した。













SaaS(Software as a Service)企業として、Bambuserの最も重要なKPIの1つが毎月の経常収益(MMR)だ。2021年第1四半期には、同社のMMRは四半期ベースで63%増加、前年比で550%増加した。










Bambuser JapanのSCCJ加盟を心より歓迎いたします。Bambuserについてくわしくはこちらからご覧になれます。